John H. Fiebing, operating on a very limited budget and a vision, started the Fiebing Company in 1895 after working in the chemical department of a Milwaukee tannery.  Now, 120 years later, the Fiebing Company continues to manufacture high quality horse care and leather care products in our Milwaukee factory. Over the course of those 120 years Fiebing continued to expand to manufacture full lines of shoe care and leathercraft products as well.

Throughout the history of the company, the Fiebing Company has worked hard to maintain the integrity and quality of products by staying on the cutting edge of innovation for formulating and packaging products for use by equine enthusiasts worldwide. The Fiebing’s brand can be found in homes, barns and stables around the globe which is a true testament to a thriving product line and a premium brand.

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